The PumpRadio™ Network
DCN's first
platform is the PumpRadio Network. Our patented audio
devices are installed on gasoline nozzles
at filling stations, where they
automatically deliver entertainment and advertising messages to consumers as they re-fuel
their vehicles. The PumpRadio Network is projected to reach at least as
many consumers in a metro area as a major radio station, but with much higher
advertising effectiveness and lower capital costs.
Local
businesses are reaching local customers inexpensively (and exclusively)
by advertising at a few PumpRadio
locations near their businesses, and regional or national advertisers can reach
large numbers of customers by advertising at many locations at once.
The audio devices also store an accurate count of the number of consumers
reached through the network.
This new advertising medium can reach consumers much
more effectively than radio, TV or newspapers.
The PumpRadio Network can deliver customized messages to targeted
demographics by choosing specific gas station sites, and can cover a large portion of
any geographic area. In the United States,
our audience is the 56% of the adult population that spends at
least two minutes refueling their vehicle each week.
No other media system can match the cost effective combination of targeted
coverage, accurate count of impressions and broad reach delivered by the
PumpRadio Network.
